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The Long TableFamily life across two homes

The magazine

Sponsored content policy

The short version: paid material is labelled, it is edited to the same standard, and some of it is refused.

A printed page on a desk with one paragraph circled in pencil and a rubber stamp lying beside it.
A page marked up before it goes out. Paid material gets the same red pencil as everything else.

On this page

  1. What we accept
  2. How it is labelled
  3. What we will not publish
  4. Questions and proposals

Updated 29 August 2026.

Write to the desk

01 What we accept

The Long Table accepts a small amount of sponsored and partner content. It has to be relevant to a British household running family life across two homes, it has to be useful on its own terms, and it has to survive the same editing as everything else. A piece that only makes sense as an advertisement is not a piece we can run.

Every current placement is listed in the inventory the magazine keeps alongside this policy, so that a reader can see the full picture rather than one label at a time.

02 How it is labelled

Sponsored material carries a clear label at the top of the page, before the first paragraph, in the same size as the standfirst. It is never labelled at the foot, never labelled in grey, and never described with a word that a reader would have to interpret.

Outbound commercial links inside sponsored pieces carry the appropriate rel attribute. That is a technical matter rather than an editorial one, but it is part of the same commitment: the reader and the search engine are told the same thing.

03 What we will not publish

We do not publish paid material that gives legal or clinical advice, and we do not publish anything that presents a service as a solution to a family situation. That limit is the same one described in the editorial policy and it does not move for money.

We do not publish paid material aimed at children, and we do not accept placements that would require us to describe a real household. We also refuse anything that would need a statistic we cannot verify, which rules out a surprising amount of promotional copy.

Editorial coverage is not for sale. A placement never buys a mention elsewhere on the site, and the sections listed on the about page are decided by the desk alone.

04 Questions and proposals

Proposals and questions both go to the address on the contact page. A short note saying what the piece would cover and who it is for gets a faster answer than a media pack.

Readers who spot a placement that is not labelled properly should tell us. We will fix it the same day, and the correction rules on the editorial policy page apply exactly as they do to any other error.